Focus Group

What is a Focus Group?

A focus group is a form of qualitative research in which a group of people are asked about their attitude towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members.

In the world of marketing, focus groups are an important tool for acquiring feedback regarding new products, as well as various topics. In particular, focus groups allow companies wishing to develop, package, name, or test market a new product, to discuss, view, and/or test the new product before it is made available to the public. This can provide invaluable information about the potential market acceptance of the product.

So in the case of 24; the American public is the focus group, torture is the product (or service if you will), and the ratings are the feedback.

And you’re still not worried yet America?

J.K.

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